As a leading overseas influencer marketing agency, Yicheng Chuhai has consistently collaborated with top TikTok and Instagram influencers to create high-quality brand content for a certain shopping platform in the international market. Through close partnerships with numerous TikTok and Instagram influencers, this campaign achieved a total exposure of over 20 million, significantly boosting the shopping platform's visibility and fan engagement in global markets.
Each video created by our influencers not only showcased the exciting gameplay and stunning visuals of the game but also resonated deeply with their followers, sparking discussions about the new mobile game character and fostering genuine connections within the gaming community. To enhance the promotional impact and diversity, we enriched the promotional formats, including character hand drawings, first-look trailers, gacha reaction videos, and cosplay showcases. These varied content formats not only highlighted the unique appeal of the game but also fueled players' interest and engagement.
Through collaborations with influencers across multiple platforms, the renowned stationery and journaling brand StampPrintslife has garnered widespread attention, achieving significant results. The campaign reached a total exposure of 1.51 million, with 118,000 likes and comments, and over 60% of influencer videos had an engagement rate exceeding 10%. We utilized various creative video formats, including unboxing videos, usage tutorials, creative journaling designs, and journal fill-ins. These videos not only showcased the unique appeal of StampPrintslife's products but also highlighted how users can personalize their world and find relaxation and fulfillment in the creative process. The content demonstrated that StampPrintslife's products are particularly well-suited for those who love documenting life, planning schedules, and enjoying handmade crafts.
We collaborated with over 200 gaming Key Opinion Consumers (KOCs) on TikTok to participate in TikTok's official branded sticker challenge, resulting in a significant surge in engagement. This campaign not only greatly increased the exposure of a leading overseas game developer’s new title but also attracted a large number of new players. Through this approach, we successfully achieved widespread dissemination of the new game and rapid player growth in a short period.
We are excited to share the dual success we achieved in collaboration with the renowned domestic headphone brand Soundcore in promoting their sports and sleep headphones. Partnering with a number of talented Instagram creators and YouTubers, we leveraged their creative videos and informative content to showcase the vitality and innovation of Soundcore’s diverse products. Each video highlighted the stylish design and superior performance of the sports headphones, as well as the innovative design and exceptional comfort of the sleep headphones. These videos captivated a large audience, sparked lively discussions, and established strong connections with both the fitness and tech communities. The positive feedback and growing fanbase are a testament to the powerful impact of influencer marketing.
We are excited to share the success of our collaboration with a globally renowned mobile game PUBG Mobile during its 6th-anniversary celebration. Our TikTok influencer team brought the gaming community together in a unique way, inviting a group of outstanding TikTok creators to produce captivating videos that embodied the spirit of the 6th anniversary of this well-known mobile game, achieving remarkable results. Through the authentic and engaging content created by TikTok influencers, we significantly boosted the visibility and user engagement of the 6th-anniversary celebration. The creativity and enthusiasm of these creators made the anniversary event a focal point in the community.
